Burchfield Penney Art Center

In 2006, we were tapped to help relaunch the Burchfield Penney Art Center brand, and to develop and execute the marketing plan for their Grand Opening (the museum was moving from a small space in Rockwell Hall at Buffalo State College into a new, landmark $35 million building in 2008). The resulting campaign surpassed expectations: attendance in the first year exceeded the museum’s goal by 33%, and our focus on media relations helped lead to a 7-page special section in Buffalo News as well as recognition from The New York Times as one of the Top Travel Spots for 2009. We continue to work closely with the museum (and Buffalo State), and are currently directly involved with every aspect of stewarding the Burchfield Penney brand, including all print design, strategic marketing communications, online and web development, and visitor experience.