Brand design specialists.
White Bicycle is a nationally recognized branding team based in Buffalo, New York. We focus on brand strategy, brand design, and brand content. We’re a group of creatives who integrate strategy, project management, and client collaboration into our process.
White Bicycle is built on strength in design and strategically-driven brand development. Our approach is direct and collaborative. We believe ideas are best cultivated in an open, egalitarian environment. Our organizational structure reflects this principle and directly impacts collaborations with clients. Our experience is diverse, having played an integral role in building a wide range of brands. Along the way, White Bicycle has received numerous local, regional, and national ADDY awards. Our work has also garnered six GRAMMY award nominations (with one win) and been featured in How Magazine, Communication Arts, and Print magazine. As proud as we are of these accomplishments, we don’t measure our success in accolades. For us, success is simple, powerful, effective, memorable expressions of our clients’ brands. We succeed when you succeed.
Red Disk is a partner business to White Bicycle—an independent studio that specializes in hand-silkscreened wallpapers. Red Disk collaborates with artists, organizations, and institutions to restore, and create new wallpaper patterns that transform walls into works of art. From restoring Charles Burchfield’s 100 year old nature motifs—originally produced by Buffalo’s Birge Wallpaper Company—to custom landmark designs and artist commissions, Red Disk produces vivid, story-rich wallpaper one roll at a time.
Printed in micro-runs using locally made C2 Paint and environmentally conscious materials, each design is crafted by hand in Buffalo by a team of artisan printmakers. This work has become a distinctive part of our region’s creative landscape—bridging art and interior design in homes, museums, restaurants, and community spaces.
White Bicycle builds brands through strategy and design, Red Disk brings artist’s designs to life in color, print, and in spaces.