White Bicycle is a nationally recognized brand design studio based in Buffalo, New York. We work across a broad range of disciplines including branding and strategy, identity development, publication design, interactive design, packaging and environmental design. We create understanding that inspires.

We work with our clients. We work for their brands.

Founded in 2005, White Bicycle is a nationally recognized design studio based in Buffalo, New York. The firm was built on strength in design and strategically-driven brand development. We work across a broad range of disciplines including strategic communications development, identity development, web and interactive design, publication design, advertising, packaging and environmental design.

White Bike's approach is direct and collaborative. We believe ideas are best cultivated in an open, egalitarian environment. Our organizational structure reflects this principle and directly impacts collaborations with clients. As we expand the team, the structure and connections extend accordingly. 

Our experience is diverse, having played an integral role in building a wide range of brands such as Visit Buffalo Niagara, Ted’s Hot Dogs, Girls Education Collaborative, Burchfield Penney Art Center, Righteous Babe Records, Edgeworth Economics, Energy Advantage, 43North, Winthrop Financial, and the New York State Center of Excellence in Bioinformatics & Life Sciences.

Along the way, White Bicycle has received numerous Local, Regional and National ADDY awards. Our work has garnered six GRAMMY award nominations (with one win) and been featured in How Magazine, Communication Arts, and PRINT Magazine.

As proud as we are of these accomplishments, however, we don’t measure our success in accolades. For us, success is simple, powerful, effective, memorable expressions of our clients’ brands. We succeed when you succeed.