Finals Night Campaign

43 North

Every year, 43North—the $5 million startup competition hosts a week-long celebration that showcases entrepreneurship in Buffalo. The week wraps during 43North Finals Night, where competition semi-finalists from around the globe are chosen to pitch to a group of star judges for their chance to win $1 million. In 2015, the WE MAKE BUFFALO campaign was created to engage the community in highlighting Buffalo's innovative spirit during finals night and on social media. White Bicycle worked with 43North to design the campaign brand and finals night theme. This included social media strategy, fun swag (that you'll see people sporting around town), a website that shared Buffalo startup stories, and a ton of 43North branded materials that supported the week of events. 

We Make Buffalo
We Make Buffalo Program
We Make Buffalo Frame
We Make Buffalo Apex Coasters
We Make Buffalo Website

 Website designed and developed in collaboration with 19ideas.

We Make Buffalo Website
We Make Buffalo Social Media
We Make Buffalo Billboard
2015 Finalists
WE Tee
WE Hat
We Make Buffalo Judges
We Make Buffalo Awards Night
We Make Buffalo Garage Wrap