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Ted’s is a Western New York institution. In 2011, White Bicycle was engaged to refresh the then 84-year-old brand. Our secret ingredient? Each of us had been living the brand since we were kids. Brands are built on understanding—you have to get it to give it. From that simple truth, an invitation emerged: Head to Ted’s. Charcoal takes care of the rest. www.TedsHotDogs.com