If there’s one thing that unites us all, it’s pizza. And at the onset of 2018, the White Bike team got the opportunity to work with one of the true pioneers of the Buffalo-style pie—Picasso’s.
Following brand positioning and an extended visual and verbal brand refresh, we pulled down a complete website overhaul with the help of WordPress programmer Jen Witkowski. With the increased number of orders coming in online, a key goal of the site was to increase the visibility of that functionality, which led to an impactful homepage takeover and anchored order gateway in the right-hand corner hotspot.
Beyond Picasso’s delicious product, they’re big on deals, and they’ve taken the clipping out of getting one with what they call Couponless Coupons. With Jen, we developed a dynamic portal where the pizza hungry can choose what they’re craving, the type of deal they want, and voila! Free stuff. Money off. Cost-saving combos.
Last but definitely not least, in the business of food, a picture is really worth a thousand words. As part of the website project, food photographer Katie Africano captured drool-worthy pizza, wings, and more to the hearts, minds, and stomachs of Buffalo pizza diehards. If you’re one of them, might we suggest you order some Picasso's today?