In early 2016 White Bicycle worked with 43North to create a new website for their competition that had a focus on mobile user experience.
The new site creates an intuitive, engaging experience through a conversational tone, suggestive links, fun infographics, imagery, and an interactive timeline. Winners pages, sponsors pages, and events pages have custom features that create a direct user experience, and allow 43North to easily organize and update information internally. During the 43North competition cycle, different calls to action are featured, directing users to Apply, Login, or attend Finals Week. Visit 43North.org to check it out.